Creative Strategy & Case Studies

Latest Winning Ads

Transactions: 2,369
Spend: $130,161
ROAS: 1.56
CAC: 54.94

Conversions: 258
Spend: $18,700
ROAS: 1.18
CAC: 72.48

Conversions: 1,084
Spend: $123,433
ROAS: .51
Thumbstop Rate: 36.02%
Impressions: 3.6 million

Screenshot showing advertising campaign metrics including total spend of $70,189.51, 1,979,092 impressions, and 38,183 clicks.

Conversions: 7
CAC:
304
Spend: 2,354
ROAS: .24

Ad group performance summary showing total spend of $40,610.21, 1,587,651 impressions, and 29,905 clicks.

Client for 1+ years on monthly basis, trusted to create, and strategize multiple winning ads

Case Study 1: Loop Earplugs

Content Strategy

Utilized my expertise in creative strategy to analyze top-performing content across platforms, including Loop’s previous successful videos and broader industry trends. By identifying what resonates most with Loop’s target audience, I take a problem-solving approach to address consumer needs directly.

Each month, I review high-performing ads from both Loop and competitors in similar categories, extracting actionable insights and staying ahead of market trends. Using this data, I craft scripts that not only solve key consumer pain points but also effectively communicate the brand’s core messages and objectives. This tailored approach ensures Loop’s content remains both impactful and aligned with its unique voice.

  • Industry/Niche: Personal Wellness

  • Campaign Objective: Generate sales, brand awareness, boost engagement

*Latest converting ad for Loop*

A hand holding a teal circular earplug with the word "loop" engraved on it, against a backdrop of blue sky and water, promoting a new product called 'Loop Switch' earplugs.

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Client for 1+ years on monthly basis, trusted to create, and strategize multiple winning ads

Case Study 2: Chike Nutrition

Content Strategy

Based on their top-performing content across platforms, I identifyed what resonates most with Chike’s target audience, I take a problem-solving approach to address consumer needs directly.

Each month, I review high-performing ads from both Chike and competitors in similar categories, extracting actionable insights and staying ahead of market trends. Using this data, I craft scripts that not only solve key consumer pain points but also effectively communicate the brand’s core messages and objectives. This tailored approach ensures Chike’s content remains both impactful and aligned with its unique voice.

  • Industry/Niche: Drink & Health/Wellness

  • Campaign Objective: Generate sales, brand awareness, boost engagement

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